In 1938, the Sky Bar was first announced to the public by means of a dramatic skywriting advertising campaign. Necco was the first candy manufacturer in this country to introduce a molded chocolate bar having four distinctly different centers enrobed in chocolate.
The four distinct flavors are fudge, caramel, peanut and vanilla nougat.
In 1945, the blackout and curfew in Times Square, NY is lifted on VE-Day after three years of darkness. Only six display signs had their lighting equipment ready for operation and Necco’s Sky Bar was one of them. More than 250,000 New Yorkers throng to Times Square to welcome the “lights.”
Over the years, Sky Bar was heavily advertised on TV, radio and print.
Sky Bar still remains the only candy bar today to have four different flavors in the same bar-- A truly unique treat.
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